Not Everyone Is On Twitter, Including Your Customers. So Now What?

Forrester and MarketingProfs administered a survey earlier in the year where we saw that a majority of the organizations responding are ramping up or currently running some sort of Social Media plan in 2010, with 55% stating they use Twitter for marketing purposes. Great for Social Media, but is it actually great for your business? …

Set Expectations of What’s Okay to Post to Social Networks

This is my one and only tip in regards to dealing with heavy social networkers and meeting content: When you rely on common sense, you’re relying on subjectivity. As the meeting organizer, you should assume that any content you share during your meeting will make it out into our wonderfully grand World Wide Web. If …

One bad tweet can cost you 30 customers – also more staggering stats

“The base concept here is that while 22% receive a poor experience only 2% actually complain i.e., 98% of dissatisfied customers never complain with 55% at risk and 45% actually defecting.” This is a must-read! http://bit.ly/8dur5F Posted via email from meannie | posterous

Have you downloaded this free eBook on Marketing in 2010 yet? http://bit.ly/6zntjk

Marketing in 2010 (free eBook) When we talk about brand awareness, consciously or not, we correlate “brand” with one specific phase in the marketing funnel. Many have defined brand as a set of expectations and experiences. These in turn generate stories we identify with as we develop our relationship with the brand and the company …

A Conversation With My Dad on Twitter and My Plea to the Wireless Industry

A few weeks ago marked the first time my dad and I chatted about Twitter. My dad asked “what is Twitter anyway?” Apparently a friend sent my dad an with an invite to “follow” him on Twitter. About ten minutes later, I got as close as I was going to get with “it’s basically a …

Lost in MySpace

Everyone in Social Media or thinking of best practices for how to establish their organizations “online” needs to watch this episode of King of the Hill: (http://www.fox.com/fod/play.php?sh=kingofthehill&ep=3785) Hank’s company decides to put up a MySpace page and all hell breaks loose from there. Great episode. I also firmly believe that when The Simpsons, King of …