About

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Born in Michigan and raised in the San Francisco Bay Area. Wife to an extraordinarily forgiving and patient man, and mother to a lively 6 year old boy, 4 year old pup, grumpy old cat, and three fish named Peter.

Have worked in tech since 2003 in a variety of roles in operations, sales, customer success, customer experience (which is different from success), marketing, and people. Am a two-time C-level executive at growth and scale domestic & global SaaS software companies. More detail here.

These days, I wear a few hats:

  • I spend my time supporting deal flow and the portfolio at The House Fund, an early stage venture fund.
  • For over 12 years as Principal of CXPBootcamp and now with etc., I’ve consulted with and advised companies on the practical application of customer experience and organizational strategies. My current projects include being COO at a growth stage SaaS martech company and coaching young leaders at a growth-stage SaaS company in the San Francisco Bay Area to design and deliver an experience transformation program targeted at increasing EBITA and retention rates.
  • I coach mid-senior level leaders on successfully shifting from operational to strategic leadership, intentional personal branding, making major career and personal transitions, and storytelling.
  • I am an angel investor and advisor to US-based software companies solving old & hard problems in new ways.
  • A small team and I are working on a hypothesis in the AI/NLP space which may turn into something fundable.

I regularly speak at industry events, am passionate about mentoring the next generation of leaders, and have published fiction, business non-fiction, and poetry over the years.

In early 2017, I co-founded EdioLabs to help hard-working parents engage with, better understand, and help their children learn and grow with the few hours they have together most days.

I created my own major called New Media and Communications (combination of Cognitive Science, Computer Science, Psychology, English) at UC Berkeley back when this Internet “stuff” was still called New Media.

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Contact

email: hi@annietsai.co 
follow Annie Tsai on twitter: @meannie
connect Annie Tsai on linkedin