Email Marketing 102: Make Reporting An Obsession

You feel like you are a one-person marketing team, you have revenue targets (hopefully) for the year that you have deemed to be near impossible, and you have fifty programs to execute and no bodies to do the work. How the bleep are you going to make reporting a priority?Does this calamity sound familiar?Here’s my […]

Engage Subscribers: 6 Fun Email Ideas

AWeber’s blog post today gives six fantastic real life examples of how to engage your subscriber base. Try one of these ideas out in your next campaign, and see if your community reacts positively. Keep in mind – you know your customers and community the best, but don’t forget to TEST! http://bit.ly/6gaY1U Posted via email […]

Using HTML symbol entities in email

Campaign Monitor, one of the many ESPs out there, differentiates themselves by having a fantastically technical blog – lots of examples, templates. Today is just a sampling of what to expect from them. Learn about how to design a better HTML email over time… because HTML for web and HTML for Email are two very […]

Email Etiquette Tips fr: AMEX Open Forum – Can you commit to this in 2010?

Email Etiquette Tips Dec 23, 2009 – Email used to be charming – it was fun, it was easy, it was novel. Now email seems a lot more like a monster that we battle daily – one that gets hungrier the more you feed it. To help streamline your communications in the coming year, we […]

Do You Know Who You Are?

Sounds like a strange question to ask. Of course you know who you are – you are you.But throughout the day, every day, you are speaking on behalf of your family, your company, your significant other, your friends, your customers, your employees, the shops and restaurants you patron, and maybe a dozen others. When you […]

Back to Basics for Email Marketing Metrics… Show Me The Money

Lately I’ve had several conversations with email marketing acquaintances about what is considered a “good” open rate, what people should be looking out for in their reports, how they know their email campaigns are doing well, what about social media reporting, etc. Depending on the type of business you are in, your priority metrics will […]