Y U Should Care About Gen Y as an Emarketer

Gen Y is changing the workplace – resetting expectations for what’s most important for job offer packages, redefining the work day with their incessant need for work-life balance, and are quickly integrating new communications technologies into the way they go about their daily business. Given all that, it’s worth it to have a chat about […]

The big picture. What was that again?

As I sit at the office tonight, I wonder a few things – 1) With October online sales revenues basically flat over last year, everyone seems to be asking the same question: How do I use the tools I have in front of me to get what few dollars are out there spent with me? […]

Email Marketing Tip

Posted an article on the PGS blog today re: utilization of existing email tracking technology to collect additional data on how you are engaging with your customers. Offset Existing Email Delivery Metrics by Sharing With Your Network (and tracking it!) Existing email technology allows us to take advantage of the social media phenomenon regardless of […]