You’ve Got To Do the Basics Right Before You Can Own the Fancy Burger

Over the weekend I went to Los Angeles to go watch the U2 concert with some friends. Yes, THE U2 concert at the Rose Bowl with 100,000 other fans. YES, it was worth it. We went to this place called The Counter Burger in Pasadena. They were a shoot off of another Counter Burger joint […]

Marketers: Review Your Email Address Acquisition Policies Annually

The task of acquiring email addresses and building your subscriber database can be one of the most onerous and tricky projects you’ll ever have. While CAN-SPAM provides a baseline for compliance, it’s not nearly enough these days to protect consumer inboxes from “perceived unsolicited email.” The definition of SPAM has evolved over the past few […]