Consider Your Audience When Writing

I’ve been writing a lot the past year, whether it be for work, personal, or personal work. I’ve found that  readers most of the time fall into one of four categories:I don’t get it. I hear you, but WE have a long way to go before getting there so I’m going to stop listening right […]

The Next Web isn’t rendering for some, so here is the Adobe Engadget ad…

Adobe Takes Aim At Apple With New Ad Campaign Posted by Matt Brian Follow Matt Brian on twitter on May 13th, 2010 Tensions between Apple and Adobe look to have reach new heights after Adobe released its new advertising campaign publicly criticising Apple’s decision to block Flash from it’s products. Reader’s of the popular tech […]

Email Marketing 102: Make Reporting An Obsession

You feel like you are a one-person marketing team, you have revenue targets (hopefully) for the year that you have deemed to be near impossible, and you have fifty programs to execute and no bodies to do the work. How the bleep are you going to make reporting a priority?Does this calamity sound familiar?Here’s my […]

Great case study from Andrew @ Groupon: Take control of your bounces

Andrew Kordek @ Groupon – think of it as a case study in how a very sophisticated email marketing company manages and reacts to email bounces. You ALWAYS want to know that there is a problem before there is a problem. Excellent! Take control of your bounces http://bit.ly/4wHT5L Posted via email from meannie | posterous

Engage Subscribers: 6 Fun Email Ideas

AWeber’s blog post today gives six fantastic real life examples of how to engage your subscriber base. Try one of these ideas out in your next campaign, and see if your community reacts positively. Keep in mind – you know your customers and community the best, but don’t forget to TEST! http://bit.ly/6gaY1U Posted via email […]

Using HTML symbol entities in email

Campaign Monitor, one of the many ESPs out there, differentiates themselves by having a fantastically technical blog – lots of examples, templates. Today is just a sampling of what to expect from them. Learn about how to design a better HTML email over time… because HTML for web and HTML for Email are two very […]