Enhancing Customer Relationships With Social Media – Customer Spotlight

I’m on a journey to find small businesses that understand the importance of owning their social media presence. Today I had a great conversation with one of Demandforce’s customers – Bell Tire & Auto in Glendale, Arizona – where Dave Bankston injects a healthy dose of personality into the business’ Twitter and Facebook accounts. Spending […]

Not Everyone Is On Twitter, Including Your Customers. So Now What?

Forrester and MarketingProfs administered a survey earlier in the year where we saw that a majority of the organizations responding are ramping up or currently running some sort of Social Media plan in 2010, with 55% stating they use Twitter for marketing purposes. Great for Social Media, but is it actually great for your business? […]

One bad tweet can cost you 30 customers – also more staggering stats

“The base concept here is that while 22% receive a poor experience only 2% actually complain i.e., 98% of dissatisfied customers never complain with 55% at risk and 45% actually defecting.” This is a must-read! http://bit.ly/8dur5F Posted via email from meannie | posterous

A Conversation With My Dad on Twitter and My Plea to the Wireless Industry

A few weeks ago marked the first time my dad and I chatted about Twitter. My dad asked “what is Twitter anyway?” Apparently a friend sent my dad an with an invite to “follow” him on Twitter. About ten minutes later, I got as close as I was going to get with “it’s basically a […]