Enhancing Customer Relationships With Social Media – Customer Spotlight

I’m on a journey to find small businesses that understand the importance of owning their social media presence. Today I had a great conversation with one of Demandforce’s customers – Bell Tire & Auto in Glendale, Arizona – where Dave Bankston injects a healthy dose of personality into the business’ Twitter and Facebook accounts. Spending […]

You’ve Got To Give In Order To Get

What happens if you need information, resources, or just plain help and don’t have the funding or time to go hire and train someone new? Barter. Find someone at your company who has the skills to help progress your project, understand what their needs are, and see how you can help make their jobs easier. Everyone […]

Find Common Ground To Create Exceptional Experiences

Let’s face it – not everyone’s going to get along. And you know what? That’s okay. What’s not okay is using that as an excuse for selectively providing a high quality experience to your customers. One of my favorite examples of this is from Pretty Woman: And of course, when Julia Roberts goes back into […]

Customer Experience Challenges Businesses of All Shapes and Sizes Face

I got the opportunity to participate in a “Women in Business” conference hosted by PINK Magazine at the Intercontinental Hotel in Atlanta, GA today. While there were definitely a lot of eye-opening takeaways around the challenges that women face when trying to start, grow, or sell their businesses, my biggest learning was this: Businesses, no […]

Y U Should Care About Gen Y as an Emarketer

Gen Y is changing the workplace – resetting expectations for what’s most important for job offer packages, redefining the work day with their incessant need for work-life balance, and are quickly integrating new communications technologies into the way they go about their daily business. Given all that, it’s worth it to have a chat about […]