Enhancing Customer Relationships With Social Media – Customer Spotlight

I’m on a journey to find small businesses that understand the importance of owning their social media presence. Today I had a great conversation with one of Demandforce’s customers – Bell Tire & Auto in Glendale, Arizona – where Dave Bankston injects a healthy dose of personality into the business’ Twitter and Facebook accounts. Spending […]

Not Everyone Is On Twitter, Including Your Customers. So Now What?

Forrester and MarketingProfs administered a survey earlier in the year where we saw that a majority of the organizations responding are ramping up or currently running some sort of Social Media plan in 2010, with 55% stating they use Twitter for marketing purposes. Great for Social Media, but is it actually great for your business? […]

When Animals Get Pixelated – Don’t Compromise Features for Quality

I’ll admit it. I play “that farm game” (technically, Farmville, created by the social media gaming leader Zynga) on Facebook. One day my sister was suddenly into it because her co-worker sent her an invite. I refused. My sister’s friend then got into it and said it was “just so fun” – mostly because it […]

My Best (and only) Facebook Tip For You – Use Your Facebook Privacy Settings

It’s happening, whether you like it or not. Facebook is creeping into your daily life… for personal, and work. I use Facebook a lot. I use it as a tool to keep in touch with friends, to reconnect with old friends, to make networking connections, to maintain relationships with co-workers who are on the other […]