Email Marketing 102: Make Reporting An Obsession

You feel like you are a one-person marketing team, you have revenue targets (hopefully) for the year that you have deemed to be near impossible, and you have fifty programs to execute and no bodies to do the work. How the bleep are you going to make reporting a priority?Does this calamity sound familiar?Here’s my […]

Do You Know Who You Are?

Sounds like a strange question to ask. Of course you know who you are – you are you.But throughout the day, every day, you are speaking on behalf of your family, your company, your significant other, your friends, your customers, your employees, the shops and restaurants you patron, and maybe a dozen others. When you […]

Use your Email Preheader Wisely

The Email Preheader is the email content that you see when you’re say… on your iPhone and you get the first 80-150 or so characters to give additional context to your message. Here’s a sample inbox that effectively illustrates the preheader text (light grey, under subject line). I pulled this from Google Images: Basically, a […]

Questions You Should Know the Answers To

There are an infinite number surveys you can implement to solicit feedback on your products and services. For eMarketers specifically, you want to have a good understanding of the following: – Are we providing information to you that enhances your experience with our company? If not, what is the useless stuff? What do you want […]