Great case study from Andrew @ Groupon: Take control of your bounces

Andrew Kordek @ Groupon – think of it as a case study in how a very sophisticated email marketing company manages and reacts to email bounces. You ALWAYS want to know that there is a problem before there is a problem. Excellent! Take control of your bounces Posted via email from meannie | posterous

If you have a moment, worth a read: how spam filters think and how to avoid them

jimtroth: How Spam Filters Think (and how to avoid them) | via @addthis Original Tweet: Sent via TweetDeck ( Annie Tsai | 415.716.1116 Posted via email from meannie | posterous

Marketers: Review Your Email Address Acquisition Policies Annually

The task of acquiring email addresses and building your subscriber database can be one of the most onerous and tricky projects you’ll ever have. While CAN-SPAM provides a baseline for compliance, it’s not nearly enough these days to protect consumer inboxes from “perceived unsolicited email.” The definition of SPAM has evolved over the past few …