Let Your Customers Persuade Themselves – the new sale is the no sale

Here’s a really great post from Michael Schrage for HBR… a reminder that the “sale” has evolved to a “non sale”. How are you evolving your product design, positioning, and sales practices to change with the times? “Professional service firms are fools if they’re not constantly looking for ways not just to better communicate the […]

Which Brands Do Shoppers Think Offer the Best ‘Value’, Anyway?

Really interesting data on which brands consumers equate with “value” … Wal-Mart and Target are top value brands, with Sony, Kroger, and Kellogg’s close behind. Read article here: http://bit.ly/7nIvpX (via: OpenForum) Posted via email from meannie | posterous