Make Sure You Know What Your Goals Are Before you Start a Project

I know it sounds like a no brainer, but you’d be surprised at how many projects get started without any real goals associated with them. If you don’t know what your target is going in, then how are you ever going to know if you succeeded or not? Here are some guidelines for building your […]

Use your Email Preheader Wisely

The Email Preheader is the email content that you see when you’re say… on your iPhone and you get the first 80-150 or so characters to give additional context to your message. Here’s a sample inbox that effectively illustrates the preheader text (light grey, under subject line). I pulled this from Google Images: Basically, a […]