Not Everyone Is On Twitter, Including Your Customers. So Now What?

Forrester and MarketingProfs administered a survey earlier in the year where we saw that a majority of the organizations responding are ramping up or currently running some sort of Social Media plan in 2010, with 55% stating they use Twitter for marketing purposes. Great for Social Media, but is it actually great for your business? […]

The Long Now of Customer Experience

Everything is moving so quickly. I barely have time to think about what I’m going to have for dinner, let alone plan the next month, quarter, year. Yet, with these challenging economic times ahead, we are forced to ask ourselves – are we prepared to make it through, and then for years after that? In […]

6 Reasons Why You Should Survey Your Customers

We’re moving at a lightening fast pace, and this technology stuff makes it ever easier to do more with less time. So while we’re all scrambling to just get by, here’s a friendly reminder: Slow … down … just … a … sec and consider asking your customers how they think you’re doing. Getting your […]

Make Sure You Know What Your Goals Are Before you Start a Project

I know it sounds like a no brainer, but you’d be surprised at how many projects get started without any real goals associated with them. If you don’t know what your target is going in, then how are you ever going to know if you succeeded or not? Here are some guidelines for building your […]