Y U Should Care About Gen Y as an Emarketer

Gen Y is changing the workplace – resetting expectations for what’s most important for job offer packages, redefining the work day with their incessant need for work-life balance, and are quickly integrating new communications technologies into the way they go about their daily business. Given all that, it’s worth it to have a chat about […]

The Question of Gen Y and the Web

This morning Sarah Perez reposted an interesting article titled “Why Gen Y Is Going to Change the Web”. I thought I should make a few comments since by I fall into the “Gen Y” category (if not by society’s categorization than at least by birth). The key differentiator between someone who “gets it” and “doesn’t” […]