Email Marketing 102: Make Reporting An Obsession

You feel like you are a one-person marketing team, you have revenue targets (hopefully) for the year that you have deemed to be near impossible, and you have fifty programs to execute and no bodies to do the work. How the bleep are you going to make reporting a priority?Does this calamity sound familiar?Here’s my […]

Back to Basics for Email Marketing Metrics… Show Me The Money

Lately I’ve had several conversations with email marketing acquaintances about what is considered a “good” open rate, what people should be looking out for in their reports, how they know their email campaigns are doing well, what about social media reporting, etc. Depending on the type of business you are in, your priority metrics will […]