Email Marketing 102: Make Reporting An Obsession

You feel like you are a one-person marketing team, you have revenue targets (hopefully) for the year that you have deemed to be near impossible, and you have fifty programs to execute and no bodies to do the work. How the bleep are you going to make reporting a priority?Does this calamity sound familiar?Here’s my […]

Email Etiquette Tips fr: AMEX Open Forum – Can you commit to this in 2010?

Email Etiquette Tips Dec 23, 2009 – Email used to be charming – it was fun, it was easy, it was novel. Now email seems a lot more like a monster that we battle daily – one that gets hungrier the more you feed it. To help streamline your communications in the coming year, we […]

Use your Email Preheader Wisely

The Email Preheader is the email content that you see when you’re say… on your iPhone and you get the first 80-150 or so characters to give additional context to your message. Here’s a sample inbox that effectively illustrates the preheader text (light grey, under subject line). I pulled this from Google Images: Basically, a […]