Lost in MySpace

Everyone in Social Media or thinking of best practices for how to establish their organizations “online” needs to watch this episode of King of the Hill: (http://www.fox.com/fod/play.php?sh=kingofthehill&ep=3785) Hank’s company decides to put up a MySpace page and all hell breaks loose from there. Great episode. I also firmly believe that when The Simpsons, King of …

The big picture. What was that again?

As I sit at the office tonight, I wonder a few things – 1) With October online sales revenues basically flat over last year, everyone seems to be asking the same question: How do I use the tools I have in front of me to get what few dollars are out there spent with me? …

Email Marketing Tip

Posted an article on the PGS blog today re: utilization of existing email tracking technology to collect additional data on how you are engaging with your customers. Offset Existing Email Delivery Metrics by Sharing With Your Network (and tracking it!) Existing email technology allows us to take advantage of the social media phenomenon regardless of …