The Soft Benefits of Social Media Not to be Undervalued

I’ve dived cannon ball style into social media for small business. Because the relationship piece of running a business is extremely difficult to measure, the value is often overlooked. Small businesses have however always relied on a strong relationship to drive recurring revenue, which is why adding social media to their marketing mix makes so […]

Social Media Is About The Spark.

In the beginning, marketers and businesspeople always start with a simple and relevant question –> “What’s my return on investment?” If they don’t start with ROI, they ask this: “How am I measuring success?” These two questions are two of the most difficult questions to answer when it comes to social media. Yes, you can […]

Enhancing Customer Relationships With Social Media – Customer Spotlight

I’m on a journey to find small businesses that understand the importance of owning their social media presence. Today I had a great conversation with one of Demandforce’s customers – Bell Tire & Auto in Glendale, Arizona – where Dave Bankston injects a healthy dose of personality into the business’ Twitter and Facebook accounts. Spending […]

Yes, There Is A Secret Sauce To Success On Facebook For Businesses

No, not ketchup. Nope, not brown mustard either, although I do love brown mustard a lot. YES! The correct answer to the secret sauce question is….(drum roll…)…. Engagement. Businesses who successfully integrate Facebook into their marketing mix give their customers a reason to be there. Most of you can’t slap together a Facebook Fan Page […]

Great List: Web Marketing Facts You Should Know

If you’re in marketing, social media, or just a regular small business trying to figure out where to focus your resources, this is a must-read list from Junta42: Some stats that stand out, especially for small business: 62% of search users click a link on the first page of search engine results. 77% of search […]

Consider Your Audience When Writing

I’ve been writing a lot the past year, whether it be for work, personal, or personal work. I’ve found that  readers most of the time fall into one of four categories:I don’t get it. I hear you, but WE have a long way to go before getting there so I’m going to stop listening right […]