The Long Now of Customer Experience

Everything is moving so quickly. I barely have time to think about what I’m going to have for dinner, let alone plan the next month, quarter, year. Yet, with these challenging economic times ahead, we are forced to ask ourselves – are we prepared to make it through, and then for years after that? In …

6 Reasons Why You Should Survey Your Customers

We’re moving at a lightening fast pace, and this technology stuff makes it ever easier to do more with less time. So while we’re all scrambling to just get by, here’s a friendly reminder: Slow … down … just … a … sec and consider asking your customers how they think you’re doing. Getting your …

Make Sure You Know What Your Goals Are Before you Start a Project

I know it sounds like a no brainer, but you’d be surprised at how many projects get started without any real goals associated with them. If you don’t know what your target is going in, then how are you ever going to know if you succeeded or not? Here are some guidelines for building your …

New blog post: "Grade of Execution" Matters – Olympic Learnings For Everyday Life

It’s the difference between being on the team and being remembered for being on the team. Last night, Evan Lysacek of US won the Gold Medal over Evgeni Plushenko by 1.31 points in Men’s Figure Skating, largely in part due to what the commentators referred to as “Grade of Execution”, or GOE. Both programs were …

9 Ways to Protect Your Pricing and Keep Your Customers

This is not just relevant for small businesses and not just B2C – across the board, building a value proposition that gives your customer more “bang for the buck” not only gives them more reason to stay with you, but gives you more opportunities to strengthen your relationship and keep them as a customer longer.9 …

Great case study from Andrew @ Groupon: Take control of your bounces

Andrew Kordek @ Groupon – think of it as a case study in how a very sophisticated email marketing company manages and reacts to email bounces. You ALWAYS want to know that there is a problem before there is a problem. Excellent! Take control of your bounces http://bit.ly/4wHT5L Posted via email from meannie | posterous