Marketers: Review Your Email Address Acquisition Policies Annually

The task of acquiring email addresses and building your subscriber database can be one of the most onerous and tricky projects you’ll ever have. While CAN-SPAM provides a baseline for compliance, it’s not nearly enough these days to protect consumer inboxes from “perceived unsolicited email.” The definition of SPAM has evolved over the past few …

Making the Connection Between the Web and Your Storefront Experience – Sephora Gets It Right

On Wednesday I received an email from Sephora saying “you purchased this in our store, how about writing a review online?” I’ve purchased things in the past from Sephora, but have never received this type of message before so am assuming it’s a new strategy. This is a huge win for Sephora. Bridging the brick …

Thoughts on Client Segmentation..

Learnings from the past year… the key to a successful Client Segmentation implementation is having a stellar self-service portal, which means that you need to have comprehensive and useful documentation presented in an easily digestible manner. Without this, you will never get the adoption you need to and as a result will never be able …

Email Marketing Tip

Posted an article on the PGS blog today re: utilization of existing email tracking technology to collect additional data on how you are engaging with your customers. Offset Existing Email Delivery Metrics by Sharing With Your Network (and tracking it!) Existing email technology allows us to take advantage of the social media phenomenon regardless of …