A little while ago I posted this Tweet, which got some interesting feedback:
…And you wonder why there is a gap in what the customer expects versus what they receive. It’s everywhere, even down to the food that we eat. Further, you wonder why customers walk away dissatisfied and loyalty drops over time.
What to do?
In this case, they obviously couldn’t post those horrible pictures of the “real taco” in the ad campaigns. That will result in no sale, as opposed to only one sale.
Dare I say the solution is to improve the product itself?