I’ve been writing a lot the past year, whether it be for work, personal, or personal work. I’ve found that readers most of the time fall into one of four categories:
- I don’t get it.
- I hear you, but WE have a long way to go before getting there so I’m going to stop listening right now.
- Yeah, I’ve heard this before – so what’s new?
- This is nice fluffy marketing speak, thanks.
When you’re writing for an audience, make sure to consider both who you are targeting, and secondarily, who will end up reading your content. In the end, you may not care about the latter, but including positioning that addresses some of that secondary market may increase the life of your content.