Let Your Customers Persuade Themselves – the new sale is the no sale

Here’s a really great post from Michael Schrage for HBR… a reminder that the “sale” has evolved to a “non sale”. How are you evolving your product design, positioning, and sales practices to change with the times?
“Professional service firms are fools if they’re not constantly looking for ways not just to better communicate the value of their work, but to give people things that let them sell themselves on the firm’s value proposition.”
Read more here: http://bit.ly/8cNuuj